Lumen Research

Lumen Research

Lumen Research Ltd is an innovative ‘attention technology’ company, using eye-tracking technology to measure the salience and engagement of visual communications by tracking a viewer's gaze point (location, duration, pattern etc). They are working with the School of Engineering and Computing at the University of the West of Scotland to embed machine learning expertise and develop a software tool for predicting a viewer’s likely response to a range of visual communications (adverts).