Scottish Tourism Alliance

Scottish Tourism Alliance

Scottish Tourism Alliance, the Industry Leadership Group for tourism in Scotland have partnered with the Moffat Centre for Travel and Tourism Business Development in the School of Business and Society at Glasgow Caledonian University.  Their KTP project will develop strategic tourism marketing expertise within the organisation to drive new approaches to coordinated marketing and social media that will enhance new tourism into the Scottish Heritage sector.  This project will involve the combined interaction of all the major heritage organisations; Historic Environment Scotland, National Trust for Scotland and Historic Houses Association working with the Scottish Tourism Alliance to support consumer facing services across all the organisations in anticipation of the Scottish Year of History, Heritage and Archaeology in 2017.

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