Heritage Tourism Project Coordinator (Knowledge Transfer Partnership Associate)


GSBS School Office


£21,000 per annum

The successful candidate will be encouraged to undertake an MPhil / PhD as part of this post registered at Glasgow Caledonian University. All course fees will be covered in full as part of the employment position.


Full-time/Fixed-term for 18 months

Closing Date:

15 March 2016

This post will be based at the Scottish Tourism Alliance office in Stirling but the role holder will be expected to travel to partner offices as necessary.

The successful candidate will work with the Scottish Heritage sector to deliver their action plan in anticipation of 2017 Year of History, Heritage and Archaeology by providing and will provide coordination around the agreed vision for heritage and utilize market intelligence to develop best practice for partners. The role holder will provide guidance on use of digital and social media, help improve connectivity and innovation across the sector, help build a portfolio of thematic /destination based trails and itineraries and work to grow heritage education and social inclusion.

The successful candidate will have a good degree in a relevant subject area, the ability to demonstrate experience of marketing using social media, be comfortable working in a multi-stakeholder environment and have an interest in Scottish heritage.  Further essential criteria for this role include being self-motivated with an ability to plan and manage own workload, excellent verbal and written communication skills and the ability to undertake data analysis.

Further details on this post are available by contacting either Professor John Lennon Assistant Vice Principal Business Development, Glasgow Caledonian University on J.J.Lennon@gcu.ac.uk or Caroline Warburton National Strategy Delivery Coordinator, The Scottish Tourism Alliance on caroline.warburton@stalliance.co.uk

Applicants must have the continued right to live and work in the United Kingdom for the duration of the contract at the time of application to apply for this vacancy.

To apply for this role please visit: https://www.myjobscotland.gov.uk/education/glasgow-caledonian-university/jobs

Main purpose of the role

To work with the Heritage Tourism Group* to deliver the action plan; People Make heritage (Heritage Tourism 2020) in anticipation of 2017 Year of History, Heritage and Archaeology.

Heritage Tourism 2020 is uniquely charged with delivering against two national strategies: Tourism Scotland 2020 and the Historic Environment Strategy for Scotland. Tourism Scotland 2020, has the goal of making Scotland ‘a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people’. Heritage is recognised as one of the key sectors with potential for growth. The Historic Environment Strategy identifies our heritage environment as unique and distinctive assets to promote Scotland to domestic and international audiences. The main purpose of the role is to work closely with heritage partners to coordinate relevant activities in the delivery of the plan, identifying opportunities based on data review / analysis and relevant monitoring. At the end of this plan we will have a collaborative framework of partners committed to a range of initiatives that will benefit the collective heritage of the nation rather than any specific, single element.

*The Heritage Tourism Group comprises Historic Environment Scotland, National Trust for Scotland, Historic Houses Association, The Scottish Tourism Alliance, The Moffat Centre at Glasgow Caledonian University, VisitScotland, Scottish Enterprise, Scottish Government.

Accountabilities/Responsibilities of the role

  1. Work with the Heritage Tourism Group partners to help coordinate and deliver the action plan and prepare the sector for the 2017 celebratory year.
  2. Provide communication and coordination from the HTG based on previously agreed vision for heritage.
  3. Assess and utilize market data and intelligence to develop sustainable and best practice models for heritage partners.
  4. Drive improved communications and use of digital and social media interface with consumers by the heritage sector via reference to best practice models.
  5. Drive improve digital connectivity and innovation across the sector.
  6. Help develop generic heritage portal and sales channels.
  7. Help provide access to data, research sources and insights to ensure more successful heritage audience engagement.
  8. Build and help establish a portfolio of thematic and destination based trails and consumer focused itineraries.
  9. Secure greater tourism benefits from heritage education and social inclusion.
  10. Agree baseline measurement factors for monitoring and continuity.

Person specification

Educational and/or Professional Qualifications

E1 - Honours Degree 2.1 or higher in a marketing/ IT / business or tourism related area.


E2 - Marketing using social media.

D1 - Work experience and understanding of the tourism market

D2 - Experience of working in a multi-stakeholder environment

Skills, Knowledge & Behaviours

E3 - Interest in Scottish heritage

E4 - Self motivated, with an ability to work both independently and as part of a team.

E5 - Ability to plan and manage own workload.

E6 - Good IT skills and knowledge of social media.

E7 - Excellent verbal and written communication skills, with ability to interact with a range of stakeholders.

E8 - Ability to engage and influence others.

D3 - Research skills and ability to undertake data analysis.

D4 - Strong presentation and reporting skills.

D5 - Full driving license.

Posted in: West, Vacancy